The mission of the Conservation Coaches Network is to catalyze transformational conservation by empowering people to develop, implement, evaluate, adapt and share effective strategies that achieve tangible conservation results benefitting people and nature all over the world.

CCNet seeks to improve the effectiveness of project teams working to protect NGO, government, and privately managed lands and waters worldwide. While ultimately our work will be evident in healthy and resilient ecosystems and in the well-being of human communities in the projects supported by Coaches, these goals lie beyond our direct sphere of influence. Therefore, the key intermediate outcome on which our efforts are focused is empowering conservation practitioners whose actions can achieve these ultimate outcomes.

To achieve these outcomes, CCNet aims to have an engaged cadre of Coaches (“Franchise”) on every continent supporting people who are working to protect the most important places and solve the most challenging issues for their regions. The CCNet vision is that these Franchises and Coaches continuously improve and adapt the Open Standards for the Practice of Conservation framework in ways that are responsive to the cultures and communities in which they work and the unique conservation challenges they face. These Franchises and Coaches will be locally funded while being supported by a small Network Coordination Team focused on enhancing their skills and effectiveness and providing them with opportunities to share promising practices across the greater Network. In this way, every team that needs support will have access to a trained, connected Coach who will help them plan, manage, monitor and learn from their work, leading to meaningful conservation results all over the world.

Goals and Objectives

(From CCNet’s 2012 – 2016 Strategic Plan)

2020 Goal:

Empowered teams are achieving transformational conservation results in at least 1000 geographically diverse, high-quality projects around the world through successfully applying the Open Standards for the Practice of Conservation. The Conservation Coaches who support these teams are actively spreading core skills, innovations and critical knowledge in real time across the world.

2016 Objectives:

Objective 1. Recruit and Retain Active, Well-Trained, Experienced Coaches across Multiple Institutions.

By 2016, CCNet has at least 250 engaged Coaches—representing a diversity of cultures, skills, institutions and regions around the world—who are actively supporting projects.

Objective 2. Enhance Coach Competency.

By 2016, at least 50% of all active Coaches in the Network are assessed as either “Coaches” or “Coach trainers” and are sufficiently confident and competent to support most of the core practices of the Open Standards.

Objective 3. Enhance Knowledge Sharing.

By 2016, every active Coach is connected to at least 5 other Coaches and contributes or uses content at least once a year, and over 20% of Coaches are ranked as “super connected.”

Objective 4. Maintain and Improve Tools and Materials.

By 2016, a representative and updated collection of widely used and well-regarded Open Standards training materials and resources is easily accessible to Coaches and other practitioners and available online. By the same year, an expert and user-rated “marketplace” of useful and relevant tools for each of the OS steps and related practices is available online also.

Objective 5. Institutionalize and Strengthen the Network.

By 2016, the Network’s Partnership charter and strategic plan are fully implemented to ensure that CCNet is strong, functional and sustainable. This will be evident by:

  • A coherent and inspiring plan;
  • Strong and committed leadership, Partners, Franchises and Coaches;
  • Sustainable core funding;
  • Committed advocates empowered to influence decision-makers;
  • A widely known and respected Network leadership, role and brand.