A CCNET Coach leads, mentors and/or supports conservation project teams including diverse partners and stakeholders to apply the Open Standards (OS) process to develop effective conservation strategies and measures of success for a given project area. Coaches support teams by facilitating some or all of the elements of the OS process.

Coaches act as resource as requested by conservation project leads. While coaches typically will lead a team through an OS process to produce a meaningful plan, they may also consult, review and or troubleshoot various parts of the OS process for teams. Coaches commit to continually honing their skills, innovating, and sharing knowledge regarding OS with CCNet in order to improve the practice of conservation.

CCNET Coaches progress in their levels of experience and willingness to engage in CCNET/OS activities and network. To facilitate this process and cultivate a team of strong coaches, newer coaches are encouraged to choose a mentor coach and set goals for their development as a coach.


  • Have completed a CCNet Coach Training.
  • Competent to support a conservation team to apply OS process to a new project.
  • Participated as a lead or project team member in multiple full OS processes.
  • Proven applied conservation experience and/or direct field-based experience working with project teams to foster OS implementation.
  • Strong facilitation skills.
  • Has a strong understanding of OS basic practice, CCNet and role of coach.


  • Supports at least one CCNET/OS project per year.
  • Submits OS projects to ConPro or similar database.
  • Maintains currency with method by attending CCNet Rally every other year.
  • Participates in regional Franchise conference calls and meetings, working with the Franchise leader and other coaches to identify regional CCNET/OS support needs and annual plans for addressing needs.
  • Shares other products from workshops and/or lessons learned with Network.
  • Participates in supplemental CCNET/OS Coach trainings to hone skills as appropriate.
  • Serves as mentor to coaches-in-training.
  • Identifies their CCNET/OS work, personal skills training and contribution to the CCNet in their annual objectives.
  • Provides basic data and self-assessment information to CCNet map/database.

There are a variety of ways to become a coach. Some people do it the hard way, on their own, by dint of years of experience working to assist conservation teams. Perhaps the best way to become a coach is through a combination of experience and training – training obtained through a CCNet new coach training workshop. These are offered periodically by the Franchises – our ultimate objective is for each Franchise to hold at least one new coach training each year. See News & Events for a listing of upcoming new coach trainings.

A good coach maintains a range of qualities, skills, and experience. There is currently no certification process to certify Open Standards coaches, but there may eventually be. For now, there is a Coach Self-Assessment which breaks down the qualities of a Coach into categories:

1. Facilitation
2. Conservation Knowledge
3. Open Standards
4. Theory of Change
5. Monitoring and Adaptive Management
6. Operational Planning
7. Meeting Planning
8. Reports/Reporting
9. Digital sharing & Collaboration
10. Human Well-being Targets
11. Thematic Projects/Programs
12. Environmental & Social Safeguards